Carol Dweck is Professor of Psychology at Stanford University. Her work bridges developmental psychology, social psychology, and personality psychology, and examines the self-conceptions people use to structure the self and guide behaviour. She has published many papers and books in this area, most recently: Mindset: The New Psychology of Success (2006). Dweck has spent over 30 years devoted to research on motivation and achievement and her work has profound and positive implications within many areas of life, such as business, sport and education. She has carried out research with a wide variety of people and most recently, welcomed a pair of visitors from Blackburn Rovers. Rovers training academy believe that Dweck’s research can challenge the idea that players are ‘born, not made’. Her research addresses deep and real questions about motivation and achievement.