Marketing and peer pressure
Sue argues that modern society may have changed dramatically but that children's brains and bodies need what they have always needed to develop into strong, thriving adults, capable of learning and living well - love (lots of cuddling and touch); time (not being rushed); song (rhythm and sound is important for brain development); good food; sleep. This is no longer the norm for many children as they are rushed from one place to another and exposed to too much stimulation.
Sue quotes interesting research, for example, on how the average child spends more than five hours a day on screens or how marketers cynically exploit children's 'pester power'. Sue's work illustrates clearly the Centre's view that problems with young people's well-being in the UK are deep-seated and cultural.
Sue has a useful and informative website. To access it click here