Object
The object for which the Company is established is to advance the education of the public in the field of cognitive psychology, particularly in relation to cognitive processes and techniques to enhance problem solving and increase confidence, optimism, life-satisfaction and happiness.
Mission
The Centre’s mission is to help bring about a transformation in Scottish culture so that it supports more:
• Optimism (for self, others and Scotland).
• Self-belief (an important ingredient in ‘can-do’ attitudes).
• A ‘growth mindset’ (essential for people to realise their potential).
• Resilience (required in helping people keep going when life is difficult).
• Positive energy (essential for relationships, team working and collaboration).
• Sense of purpose/meaning (important for motivation and well-being).
• Giving (an anti-dote to a ‘me’ centred world and a source of personal energy and inspiration).
• Wisdom (important for good decision-making and leadership and for advancing the confidence agenda).


