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The biology of charitable donations

Humans often sacrifice material benefits to endorse or to oppose societal causes based on moral beliefs

Scientists have revealed a biological basis to our charitable donations. The researchers used a brain imaging machine to look at activity while people donated anonymously to a charity or opposed real societal causes. The same area of the brain, which responds to monetary rewards becomes active. Also, areas of the brain which play a role in social attachment and aversion facilitate decisions to donate or to oppose societal causes. People often sacrifice material interests, time, and even physical integrity on behalf of societal causes, principles, and ideologies. This study highlights the biological basis of altruistic behavior. To read the article click here 

 
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